Your New Club Website: Jargon Buster

Our service is designed to be accessible by all – regardless if you are a beginner or a tech-savvy geek when it comes to investing your time in setting up a new website for your club. Our Jargon Buster defines the most important terms you may come across in any such marketing campaign, help guide or promotional article.

Many providers of both free and paid club websites overcomplicate things. Over the next 12 months, we are redeveloping our club website product making improvements, where necessary. We are aiming to make things even easier for grassroots coaches and webmasters.

Domain Name

If you choose to purchase a paid website subscription with Team Websites, not only would we welcome you with open arms, but we would ask you the following question(s):

  • Have you already registered a domain name?
  • If no, which domain name would you like us to register on your behalf?

A domain name is something which identifies particular web pages belonging to a certain website – be it an organisation, company or club. A domain name must have a suffix such as or .com. An example is Clubs often upgrade or choose one of our paid packages so their players, members and fans do not have to remember a slightly longer URL, such as


CMS stands for ‘Content Management System’ – this is the thing you typically use when updating any website. They may well look and function differently, but their primary purpose is the same: allow you (the website administrator) to upload, update and save content, including text and images, appropriately.

Proudly we use an open-source CMS – a heavily adapted version of WordPress. Why did we choose to go down this route? Instead of spending countless hours hooking up each and every feature to a manually-built admin system, it made more sense with building up and adapting an existing solution. This was instead of passing on the cost, for the time and money which we may have invested in building our own system, to grassroots clubs.

What is ‘Responsive’?

This is a question we are asked on a regular basis. To put it simply, it is a website which responds to the width and height of your screen or device, adjusting font sizes and the overall width of the page. This means there should be no overflow or horizontal scroll. Everything on the page should be visible and correctly aligned or positioned.

Social Media Integration

For the most part, social media is a key part of our everyday lives. Therefore it is key to have a website which brings the various different social media profiles for your club altogether – in one place. Our websites are designed in such a way that allows the webmaster to add their club’s social media URLs and then our system does the rest. It outputs a Twitter feed consisting of recent tweets, a small embed of your Facebook page, your latest 3 YouTube videos and, if applicable, a prompt to check out your club’s Instagram. Social media icons linked to each are appropriately displayed in your header and/or footer.

Web Traffic vs Analytics

Analytics tools like Google Analytics track and report website traffic. Web traffic is counted as anyone who visits or views any web page. Note that depending on the Privacy Policy of that website, cookies may be collected and used to inform advertising, and, if applicable, inform what types of websites you (and your site visitors) visit. These cookies can be used to inform of returning and repeat visitors to your website, and how many total hits your site has had over a specified period.

Upon request, for clubs on either our Amateur or Legend package, we can set up Google Analytics, at no additional cost, to track the on-site activity of your visitors.

Webmaster Portal vs Login Page

While our ‘Webmaster Portal’ provides easy direct links to access your club website home page and admin panel, there is also a link to provide some feedback to help us improve the service we offer. Providing a direct link to both your site and accompanying admin panel means that you never have to worry about remembering your club website URL ever again (although it may be a good idea to have some note of it for future marketing and social media purposes).

The Login page on your website is kept plain and simple providing an easy and secure method of logging in to your site. Once logged in, our system takes you back to your home page for some useful ‘quick admin links’ like adding news, pages and fixtures.


The most common form of embedding something is YouTube videos. Embedding basically means inserting something on a website (which may also be a particular webpage), but not necessarily from your website.

To embed something you usually require some HTML code (a form of website programming code) to add that particular webpage, file or video as a framed box on your own page. Other examples of things our clubs can embed is FA Full-Time league tables, fixtures and results, and Google Maps.


Widgets add functionality to your sidebar or even homepage. So, for example, you can add a Club Sponsors widget to your site’s sidebar, and a list of sponsors will be displayed accordingly. It’s really as easy as that.

We intend on keeping our Jargon Buster up-to-date, so if you have any questions or terms you don’t understand when it comes to websites and/or social media/online marketing, feel free to drop it in a comment below.

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